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Targeting Implications for New and Old Media
The internet has become a major avenue for advertising, toppling down other traditional media such as TV and newspapers. Newspaper ads, in particular, have shown significant drops in annual revenues...
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Advertising’s Brave New World
Advertising was once a simple method dominated by huge and established companies. Media-buying and advertising agencies create print or TV ads and negotiate for space or airtime in TV or publications....
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Modeling Economic Compensation for Behavioral Targeting
A kind of customer profiling in online firms is called behavioral targeting. This method uses 3rd party cookies to know the browsing behavior of users. This method is quite effective, but some...
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Desperately Seeking the Consumer: Personal Search Engines
In 2007, it became clear that Google, Yahoo, and Microsoft prioritize advertising after they each purchased online advertising companies. The search engine is an advertising platform, generating...
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Behavioral targeting: an effective marketing strategy
Behavioral targeting is a strategy to effectively disseminate timely advertisements to the right person at the right time. This strategy has been put under fire because of concerns regarding privacy....
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Profiling Users to Perform Contextual Advertising
This is the summary of an article by Andrea Addis, Giuliano Armando, and Eloisa Vargiu. You can get the pdf of the behavioral targeting article here: Profiling Users to Perform Contextual Advertising...
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The Influence Of Contextual Priming on Advertising Effects
This is the summary of an article by Youjae Yi. You can get the pdf of the behavioral targeting article here: The Influence Of Contextual Priming on Advertising Effects. Product advertisements may be...
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Perceived Effectiveness of Push vs. Pull Mobile Location Based Advertising
The most popular device for personal communication is the cellphone, and so it is very appealing to marketers. Exploitation of this medium is the subject of many studies and attempts to develop...
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The Essence of Behavioral Targeting
This article is a summary of an eBook written by Rob Graham called Fishing From a Barrel: Using Behavioral Targeting to Reach the Right People With the Right Ads At the Right Time. You can get the pdf...
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Users Perceive Online Behavioral Advertising as Smart, Useful, Scary and Creepy
In this interview-based behavioral targeting study, Blase Ur, et. al, was able to obtain more detailed information about user perceptions of online behavioral advertising, and suggests improvements on...
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